To have expenses equal to profits. You do not make a profit or a loss.
Scenario 1: “Mary, your advertising campaign resulted in the business breaking even for the quarter, that’s an improvement over the previous quarter when we had a big loss. Now let’s figure out how we become profitable!”
Scenario 2: “June: Hi John, welcome back to work. How was your gambling trip to Vegas last week?
John: Thanks June, i’m glad to be back. For the first 3 days I had lost about $1000 overall, but on the last two days i did well in Blackjack and broke even for the trip! So my wife is happy I didn’t lose anything after a week of gaming.”